SUNY NEW PALTZ GRAPHIC DESIGN THESIS SHOW 2017
F-Word // Lindsay Brett
F-Word strives to start a discussion about the lack of inclusivity in subcultures. Basically, I am sick of seeing white cisgender heterosexual men as the only representation in certain areas, when in reality there is a rich participation of people from marginalized groups that are not being shown. Why is this a problem? It’s a problem when a young girl of color doesn’t see herself represented and thinks she is limited to what she can do with her life. I chose to explain this problem by narrowing in on one specific subculture: the skateboard community. Space needs to be made for the individuals left out and there needs to be constant action and effort made by everyone. F-Word is a feminist skateboard brand that uses its magazine, merchandise, and skateboard decks to both criticize the skateboard community and empower those in marginalized groups.